Making the incredible,credible.

Vetted private-market investments, held through a licensed structure. Pre-IPO shares, private equity, listed strategies and trade finance on one platform.

View investments How it works

Access is up. Minimums are down.

Every deal is vetted before it is listed. Your exposure is held via a licensed nominee. Reporting is monthly and appears in your app.

12+

Active opportunities on the platform.

620+

Verified clients onboarded.

US $6bn+

Assets under management on the institutional platform behind Credibila.

8 years

Institutional track record across 6 jurisdictions.

Platform figures as of 15 July 2026.

What is listed now.

Each listing has an overview on the platform. It covers the business, the numbers, the fees and the risks.

See all investments

The minimum was a cost. The cost fell.

Private-market minimums existed because serving an investor was expensive. Paperwork, compliance, reporting and lawyers cost the same on a small cheque as on a large one.

Three things changed that. Digital KYC removed the paperwork. Regulated platforms replaced the intermediary stack. Nominee structures let many small investors hold shares as cleanly as one large one.

Credibila is built on all three. That is why fractionalized allocations start at US $100 and most listings start between US $10,000 and US $50,000.

A lower minimum does not mean lower risk. These investments are high-risk and illiquid. Review the overview before you decide.

A complete process. From review to payout.

Four steps. Each one happens on the platform.

1

Register and verify your investor profile.

One KYC covers every listing on the platform. It takes minutes.

2

Review the overview.

Choose the investment that fits your portfolio. Each overview covers the vetting, the numbers, the fees and the risks.

3

Fund and request allocation.

Transfer funds and request your allocation. Client funds sit in licensed custodian accounts.

4

Track and receive payouts.

One dashboard for investments, distributions and monthly performance reports.

More on how it works

Three segments. One platform.

Private equity and secondaries

Growth and late-growth companies across MENA and India. Direct access to US secondaries before IPO. Anchor participation in Indian pre-IPO rounds.

Trade finance and private credit

Short-duration trade finance strategies, private credit opportunities and rated pass-through certificates.

Listed equity strategies

Access to US and global listed strategies through private-banking channels. Fractional global markets access is in integration.

More from Credibila.

WHOOP

Secondary shares at US $9.50, from US $100.

See the listing

About Credibila

The team, the institutional backbone and the licence.

About us

Partners

Introduce your network and share in the fees.

Partner with Credibila
WHOOP Secondary shares
Full overview
Register to review

Now listing

You've seen it on every wrist.Now see it in your portfolio.

WHOOP secondary shares at US $9.50 per share. A 15% discount to the March 2026 Series-G round. Participation from US $100.

Register and verify your profile See the terms

A company you already know. Now open to investors.

WHOOP is the screenless fitness band with 3M+ paying members. It is worn by many of the world's best-known athletes. It is not listed on any stock exchange.

3M+

Paying members

Across 56 countries

US $538M

FY2025 revenue

+76% year on year

US $10.2bn

Series-G post-money

March 2026

83%

Daily app engagement

DAU/MAU

Membership was step one.Ownership is step two.

This is a secondary listing. Existing shareholders sell shares they already hold. You buy into the company before any public listing.

Credibila has secured a block allocation. The block is fractionalized so participation starts at US $100. Your exposure is held via a licensed nominee. You hold beneficial ownership.

WHOOP has not endorsed this offering. The discount and price are indicative pending final allocation terms.

Terms

WHOOP secondary allocation

Final terms are set out in the overview on the platform.

  • Entry priceUS $9.50 per share, all in
  • Reference15% discount to the March 2026 Series-G round
  • MinimumUS $100, fractionalized
  • Carry10%
  • StructureLicensed nominee. Beneficial ownership in your name.
  • ReportingMonthly, for the life of the investment
Register to review the overview

What the full overview covers.

Registered and verified investors can review the complete listing on the platform. It covers the following.

  • Highlights and overviewProduct tiers, revenue model and unit economics.
  • Market and competitionThe wearables category, Apple Watch, Oura and new entrants.
  • UAE and GCC tractionPenetration by market and the Mubadala partnership.
  • Team and backersLeadership bench and investor base.
  • FinancialsRevenue history, the Series-G round and the Oura IPO as a public comp.
  • Fees and risksStated in full before any commitment.

Register and verify your profile

How to take a look. Three steps.

1

Register at credibila.com.

Create your account. If a partner shared a referral code, enter it here.

2

Verify your investor profile.

Complete KYC. It takes minutes.

3

Review the overview.

It covers the numbers, the fees and the risks. Make a considered decision based on your assessment.

Alternative investments are high-risk and illiquid. Capital at risk. For qualified investors only. Access to WHOOP shares is via Credibila's nominee structure. Investors hold beneficial ownership. WHOOP has not endorsed this offering. The discount and price are indicative pending final allocation terms. Offered via Credibila Markets, a Licensed Full Service Dealer under the FSC (Mauritius). Not investment advice.

Verified investor view. This is the full listing overview shown after registration and KYC.Back to the WHOOP page
Whoop, Inc. United States · Private Equity · Secondary
HighlightsMarketTeamTractionFinancials
Complete client agreement

The category leader in continuous health monitoring.

Every morning over 3 million people check a number WHOOP calculated overnight. LeBron James and Cristiano Ronaldo are among them. Both are also investors.

This secondary offers shares at a 15% discount to WHOOP's last raise. Oura, the closest peer, has filed for its own IPO. That listing may reprice the category.

US $100

Minimum amount

US $9.50

Price per share, all in

15%

Discount to last round (March 2026)

10%

Carry

This campaign offers a secondary allocation into WHOOP through the Credibila nominee. The nominee acquires common shares directly in WHOOP. Investors hold beneficial ownership through the nominee structure. Please complete the Client Agreement and Self-Declaration in the KYC section to proceed with investment.
Highlights
US $538MFY2025 revenue, up 76% year on year
3.4 million+Paying members across 56 markets
83% DAU/MAUDaily app engagement rivalling WhatsApp (85%) and exceeding Instagram (61%) and Netflix (17%)
7.9xLifetime value to customer acquisition cost (Q3 2025), up from 2.3x in 2021
US $13MPositive operating cash flow in 2025, funded by a prepaid subscription model
US $10.2bnPost-money valuation, Series G (March 2026, US $575M raised)
Overview

WHOOP sells a continuously worn, screenless band bundled with a required subscription. Three tiers unlock progressively deeper health monitoring. One at US $199 a year. Peak at US $239 a year. The medical-grade Life tier at US $359 a year adds FDA-cleared ECG, blood pressure insights and AFib detection.

Demand has skewed toward the premium tier beyond management's own expectations. Roughly 35 to 37% of new members and about 45% of upgrading members have chosen the medical-grade offering, against an original forecast of 10 to 15%.

Revenue is generated almost entirely through prepaid subscriptions. More than 90% of members pay 12 or 24 months upfront. An accessories and apparel line added about US $100M in 2025 at a 69% gross margin. Wholesale distribution is about 32% of sales and growing around 160% a year. The prepaid structure creates a negative working-capital cycle. Cash is collected before revenue is recognised. That turned WHOOP operating-cash-flow positive in 2025 while it continued to invest in growth.

Adjacent revenue lines

Advanced Labs, an in-app 65-panel blood test launched in late 2025, generated roughly US $8.4M in its first month against a 360,000-person waitlist. A pending Medicare ACCESS reimbursement pathway, expected in 2026, would pay approved digital health platforms monthly for demonstrated outcomes. Medicare covers about 68 million Americans and roughly US $1.1 trillion in annual spend.

WHOOP holds the largest continuous physiological dataset in the world. More than 24 billion hours across 3.4 million people, against roughly 60 million hours for the nearest research benchmark. That dataset underpins a foundational-AI effort aimed at a medical-grade model by 2027.

Market

A fast-growing global wearables market

The global market for health and fitness wearables sells more than 200 million wrist and finger-worn devices every year. WHOOP expects to ship on the order of three million units in 2026. That is still under 1% of the category, even in its most developed regions. Management's base case scales to more than 30 million members by 2032. The UAE, WHOOP's highest-penetration market, is the proof point before expansion into Japan, South Korea and China.

WHOOP vs. Apple Watch. WHOOP is a screenless band built for continuous 24/7 wear with roughly 14 days of battery life, against about a day for the Apple Watch. The Watch is a general-purpose smartwatch. WHOOP is a dedicated health, recovery and performance platform. More than 20% of WHOOP members wear both devices side by side.
WHOOP vs. Oura. Oura's ring form factor gives it a brand lead with women, WHOOP's fastest-growing but least-penetrated demographic. About 22% awareness among US women versus roughly 74 to 75% for Oura and Fitbit. WHOOP counters with deeper engagement. 83% DAU/MAU and about 8 app opens a day versus roughly 3 for Oura.
The bigger threat, and the moat. Apple, Samsung and Google have enormous distribution and could push harder into health. Screenless-band entrants are emerging to compete directly with WHOOP's format. WHOOP's defence is its data moat, its engagement levels and a brand that reads as aspirational in a way big-tech health features generally do not.

The UAE is WHOOP's highest-penetration market worldwide

Member penetration as a share of population, selected markets.

  • UAE
    4.85%
  • Qatar
    3.46%
  • Kuwait
    2.29%
  • Saudi Arabia
    1.07%
  • United States
    0.51%

Source: Shorooq Vanguard investment memo (Q3 2026 penetration analysis). WHOOP press statements. Penetration figures are management estimates, not independently audited.

Management and company executives have publicly described the UAE as WHOOP's fastest-growing market, citing a broadening user base beyond elite athletes toward the general population. Mubadala, the Abu Dhabi sovereign investor, made a direct strategic investment in WHOOP and announced a partnership in May 2026 to build research and preventative-health capabilities in the UAE. WHOOP's Advanced Labs bloodwork product is live in the country through diagnostics partner Unilabs. Roughly 11% of WHOOP's global membership base and 65% year-over-year growth come from the GCC.

A category under contest

Category entries within a single year of WHOOP's Series G. The category is attracting well-capitalised competitors at pace.

  1. 2012 to 2025WHOOPPioneers the screenless, subscription-first band. About 14-day battery. 3M+ members by 2025.
  2. May 2026Fitbit Air (Google)US $99 screenless band plus US $99 a year Google Health Premium AI coaching. Undercuts WHOOP's cheapest tier.
  3. 2026Garmin CirqaScreenless competitor with 10-day battery life. No subscription required.
  4. May 2026Oura IPO filingConfidentially files for a US IPO. Guiding to about US $2bn 2026 revenue. Closest direct comp to WHOOP.
  5. Reported 2026Apple (rumoured)Design team reportedly exploring a screenless wearable. Unconfirmed and based on reported internal exploration.

Source: company press releases and product launches. Bloomberg, MedTech Dive and Tom's Guide reporting on Apple's exploration (2026). Oura IPO filing coverage (May 2026).

New entrants competing for the category WHOOP created is itself a signal of the category's scale. WHOOP's response, a medical-grade tier with human clinician consultations, is a bet that a premium, higher-touch product can hold pricing power against lower-cost, software-led competitors.

Oura's IPO. A near-term public comp

Oura confidentially filed a draft S-1 with the SEC on 21 May 2026. Bloomberg reported on 24 August 2026 that Oura and some existing backers are targeting a US listing as soon as September 2026. The reported target is up to US $3bn raised at a valuation of more than US $16bn, a step up from the roughly US $11bn Oura achieved at its October 2025 Series E. As of early September 2026 no public S-1, price range or exchange listing has been confirmed. These terms are single-sourced and could change. If it proceeds, Oura's offering would be the first public trading multiple for WHOOP's exact category, well ahead of WHOOP's own targeted 2028 exit.

Team
WA

Will Ahmed

Founder and CEO. Harvard Medical School Fellow.

MC

Mich Chandlee

Chief Financial Officer. Formerly Nike and Fanatics.

EB

Ed Baker

Chief Product Officer. Led growth teams at Uber and Facebook.

JS

John Sullivan

Chief Marketing Officer. 8 years at WHOOP. Formerly Tracksmith.

JL

Johan Liden

Chief Creative Officer. Founder of design studio Ariuliden.

WHOOP is led by founder and CEO Will Ahmed, who has run the company since 2012 and remains the only founder-CEO left standing in the wearables category. Garrett Bastable, Chief Operating Officer, joined from Apple.

Backers people recognise

WHOOP's investor base includes several of the most recognisable names in sport. Each holds equity rather than a paid endorsement contract. LeBron James was among WHOOP's first 100 investors, backing the company at a roughly US $60M valuation. He re-invested in the March 2026 Series G. Cristiano Ronaldo became an investor and global ambassador in May 2024 after roughly two years as a member and also participated in the Series G. Rory McIlroy and Patrick Mahomes have held ambassador-investor positions since WHOOP's 2020 round and both re-upped in 2026. No individual dollar figures or equity percentages have been publicly disclosed.

Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, is a highly visible public user of WHOOP. He has shared his own recovery data with his 17 million+ Instagram followers. WHOOP is the official wearable sponsor of his Dubai Fitness Challenge.

Traction
12 yearsTo reach one million members
16 monthsTo reach two million
7 monthsTo pass three million

WHOOP beat every 2025 year-end target it set and continued to outpace plan through the first half of 2026. 2025 closed with 2.26 million members (up 75% year over year), US $749M in bookings, US $538M in revenue (up 76%) and WHOOP's first year of positive operating cash flow, roughly US $13M.

Retention keeps improving alongside that growth. 61% in Year 1, 71% in Year 2 and 82% in Year 3. Monthly net churn has fallen from around 3.6% to the low-2% range. More than 90% of members who wear the band the month before renewal go on to renew.

A peer-reviewed study of 12,000 members found that wearing WHOOP more often was associated with 91 more minutes of weekly activity, 2.3 more hours of weekly sleep and roughly 10% higher heart-rate variability.

In March 2026 WHOOP closed a Series G round that raised US $575M at a US $10.2bn post-money valuation. EBITDA is guided to turn positive by 2028. The balance sheet holds north of US $500M in cash following the raise, to fund international expansion, Advanced Labs and the AI and data initiatives management views as the next leg of growth.

Financials

Revenue, USD

$3B$2B$1B$0 FY2023FY2024FY2025FY2026FY2027FY2028 Projection $538M

Figures in USD. Revenue reflects GAAP-recognised figures per public sources. FY2026 onward are management projections and are approximate. EBITDA and net profit are not shown because the company remained loss-making on a GAAP basis in FY2025, though operating cash flow turned positive that year. Independent third-party estimates place 2025 annualised run-rate revenue at approximately US $1.1bn, which likely reflects a different revenue basis than the GAAP figures shown here. Valuation marks reflect post-money price at each priced funding round, per Tracxn, as of August 2026. The current secondary is priced at a 15% discount to the March 2026 Series G mark.

Next step. Complete the Client Agreement and Self-Declaration in the KYC section to proceed with investment. Questions go to your relationship manager on the platform.

Complete client agreement   Contact your RM

Alternative investments are high-risk and illiquid. Capital at risk. For qualified investors only. Access to WHOOP shares is via Credibila's nominee structure. Investors hold beneficial ownership. WHOOP has not endorsed this offering. The discount and price are indicative pending final allocation terms. Offered via Credibila Markets, a Licensed Full Service Dealer under the FSC (Mauritius). Not investment advice.

Investments
Sign in to review

Vetted listings. Pre-IPO shares to trade finance.

Every opportunity is vetted before it is listed. Sign in and verify your investor profile to review each overview in full.

Listing details shown here are summaries. The overview on the platform is the reference document for each investment. Alternative investments are high-risk and illiquid. Capital at risk. For qualified investors only. Not investment advice.

What vetting covers.

  • The businessWho runs it, what it sells and where the revenue comes from.
  • The numbersRevenue, growth, last funding round and valuation reference.
  • The feesEntry price, carry and any platform charges, stated in full.
  • The risksLiquidity, concentration, jurisdiction and structure risks specific to the listing.
  • The structureHow your exposure is held and reported. Nominee, custodian and reporting cadence.
How it works
Register

Verification is the filter. Not the size of the cheque.

Who examined the deal. Who is licensed. Who reports to you after your money is in. Credibila answers all three on every listing.

1

Register and verify your investor profile.

One platform, one KYC. A single digital onboarding covers every listing across jurisdictions.

2

Review the overview.

Choose the investment that fits your portfolio. Each overview covers the vetting, the numbers, the fees and the risks.

3

Fund and request allocation.

Transfer funds and request your allocation. Client funds are held in licensed custodian accounts and are never commingled with platform assets.

4

Track and receive payouts.

One dashboard for investments, distributions and performance reports. Monthly reporting for the life of each investment.

The Credibila standard.

  • Vetted before listingEvery opportunity is evaluated before it appears on the platform.
  • Licensed nomineeYour exposure is held via a licensed nominee. You hold beneficial ownership.
  • Custodian accountsClient funds are held in licensed custodian accounts, separate from platform assets.
  • Monthly reportingViewable in the iOS and Android app.
  • Fees stated in fullEntry price and carry are set out in each overview before any commitment.
  • RegulatedFinancial Services Commission of Mauritius. Licence No. GB24202929.
US $100

Minimum on fractionalized allocations such as WHOOP.

US $10K to $50K

Typical minimum on other listed deals.

A lower minimum does not mean lower risk. Alternative investments are high-risk and illiquid. Capital at risk. Money you invest should be money you can leave in place for years.

About Credibila
TeamBackboneRegulation
Register

About

Built by operatorsand investors.

Investment-banking veterans, NRI wealth specialists and fund-structuring experts. Building a curated alternative investment platform for the global Indian and beyond.

Why Credibila.

Institutional-grade finance with the working speed of modern fintech. The aim is to open alternative investments to investors worldwide.

Access to the unlisted.

Private equity, venture and other alternative deals that are usually held behind institutional doors.

Lowered barriers to entry.

Diversify across asset classes with lower entry points. Fractionalized allocations start at US $100.

One platform. One KYC.

A single digital onboarding gives access to opportunities across multiple jurisdictions.

Digital monitoring.

One dashboard to track investments, distributions and performance reports across all your private holdings.

The team.

Built by people who have done it. Eighty-plus years of combined experience across global capital markets.

AS

Amardeep Sharma

Oxford alumnus. 20+ years in investment banking and capital markets.

KR

Karan Rai

Oxford alumnus. A decade in technology and venture building.

JM

Dr. Jalpesh Mehta

Ex-ICICI Bank. 25 years across NRI banking and private wealth.

AS

Amit Saxena

Ex-Credit Suisse and Barclays. UHNW private banking.

TB

Thomas Beute

Ex-Julius Baer. International wealth management and fund structuring.

The institutional backbone.

Credibila is built on the foundation of an institutional-grade alternative asset management platform.

US $6bn+

Assets under management

14+

Offshore funds across 6 jurisdictions

DIFC, Singapore, Delaware, Cayman, Bermuda, Mauritius

~8 years

Institutional track record

3C

DIFC regulated, Category 3C

FPI and FDI routes into Indian markets

Traction on the platform.

Figures as of 15 July 2026, during the initial rollout.

US $28M+

Capital deployed across private-market opportunities

620+

Clients onboarded

12+

Active opportunities

80+

Years of combined leadership experience

Where Credibila plays.

Primary and secondary fund raise

Growth and late-growth companies across MENA and India. Anchor and QIB participation in Indian pre-IPO rounds.

Fixed income products

Trade finance strategies, private credit opportunities and A and A-minus rated pass-through certificates.

Global markets access

Direct access to US secondaries before IPO. Fractional access to US and 90+ global markets is in integration.

Regulated. Licensed. Custodied.

  • FSC regulatedOperating under Mauritius Financial Services Commission oversight.
  • Safe custodyAll client funds held in licensed custody accounts, never commingled with platform assets.
  • Digital-first accessStreamlined KYC onboarding provides access to the entire private-markets suite.
Operator
Credibila Markets
Company No.
209658GBC
Licence
Investment Dealer (Full Service Dealer, excluding Underwriting), No. GB24202929
Regulator
Financial Services Commission, Mauritius

Investments

Current listings and their overviews.

View investments

How it works

Vetting, custody, reporting and fees.

See the process

Partners

Introduce your network and share in the fees.

Partner Program
Partner Program
Request a referral code

Partner Program

Your clients.Your credibility. For life.

Introduce your network to vetted private-market listings. Earn a share of the fees. Credibila carries verification, custody, reporting and the risk disclosures.

Request a referral code

How the program works.

  • Referral codeClients enter your unique code at signup. You receive ready-made collateral for each live opportunity.
  • Permanent taggingOnce registered with your code, a client is permanently earmarked to your account. Allocations are never reassigned.
  • Fee shareClient referral is a 50-50 split of management, carry and success fees. Platform-as-a-service, where you bring both client and opportunity, is 90-10 in your favour.
  • Onboarding rewardsUS $100 per qualifying client, paid in two instalments. US $50 on KYC completion. US $50 on a first investment of US $1,000 or more. Referred clients receive a US $100 wallet credit on their first US $1,000+ investment.
  • Partner CRMA dedicated dashboard to track every client who signed up with your code and the fees you have earned.
  • Payout termsMonthly settlement. Payouts can be held and accumulated across cycles on request. Remitted gross. Taxes, FX and banking fees are borne by the partner.

The rules that protect you.

Share only with your own network. Always disclose that you receive a referral fee. The collateral says it for you.

Never promise or imply returns. Never edit the risk wording. If asked for advice, point to the overview on the Credibila website. Credibila's team handles investor questions.

Request a referral code

Current live opportunity

WHOOP secondary shares. 50-50 fee share.

See the listing

All listings

Collateral is prepared for each one.

View investments

What Credibila handles

Verification, custody, reporting, disclosures.

How it works